â—¦ Direct negotiation with Talent.
â—¦ Celebrity casting /profiling, to match communication
objectives, generate appeal and establish relevance to target audiences.
â—¦ Coordination of overall celebrity endorsement (contracts, bios and client/talent fulfillment).
â—¦ Proper training to talent on communication key points for
engagement, knowledge and trustworthiness.
â—¦ Coordination and supervision of social media activities
pertaining to the Celebrity (twitter; facebook, web live meetings, flickr, blogging etc.).
â—¦ Coordination of celebrity attendance to production sites (Television, Print and Radio).
â—¦ Coordination of celebrity on site presentations, press
conferences and autograph signing sessions.
â—¦ Celebrity insurance and security if needed.
â—¦ Strategy planning and recommendation of best practices to leverage on talent endorsement.